Independent verification for radio advertising.
Structured reconciliation of booked campaigns and delivery activity — with selectable evidence depth when governance requires.
CSAAM establishes a verification standard for radio advertising — designed to extend across streaming and podcast environments as audio verification evolves.
WHERE RECONCILIATION ACTUALLY BREAKS DOWN
Campaigns are planned deliberately — but reconciliation often breaks down between delivery and reporting.
Common gaps include:
- late or incomplete logs
- creative mismatches
- placement variation within breaks
- market-level aggregation masking small variances
These are not unusual.
They are rarely visible in one place.
CSAAM provides a structured, independent view across this layer.
HOW RECONCILIATION IS ACTUALLY CALCULATED
Booked Activity – Operational Errors
= Adjusted Campaign Outcome
Delivered counts may appear for reference — but they are not the reconciliation standard.
CSAAM classifies operational activity so teams can clearly understand what occurred.
CSAAM sits independently between campaign bookings and delivery records.
This creates a structured, consistent reference for campaign reconciliation.
CSAAM does not replace existing systems — it provides an independent layer across them.
WHAT BECOMES VISIBLE
CSAAM provides a structured operational view of campaign delivery.
You can see:
- what was booked
- what ran
- where variances occurred
- how placements were distributed
- how creative versions aligned
- how invoices reconcile
All presented as a structured, consistent reference for reporting.
SEE HOW CSAAM WORKS IN PRACTICE
We can walk through a live campaign example and how reconciliation is presented.
NOT MONITORING. NOT ATTRIBUTION.
CSAAM does not measure media performance.
It provides independent verification of campaign delivery — structured, neutral, and consistent across campaigns.
SUPPORTING THE RADIO ADVERTISING ECOSYSTEM
CSAAM provides a shared, independent reference point for campaign delivery across advertisers, agencies, and radio teams.
CSAAM is designed to be accessible across campaigns of all sizes — from local advertisers to national deployments.
Independent verification should be standard practice for radio advertising — CSAAM provides the verification layer, with selectable evidence depth when governance requires.
BUILT FOR RADIO. EXTENDING ACROSS AUDIO.
Radio provides the most structured environment for campaign reconciliation.
The same verification model is designed to extend across streaming and podcast environments — where delivery paths are more complex and less standardised.
CSAAM establishes the foundation for that expansion.
HOW IT WORKS
Step 1 — Enter booking
Stations, dates, times, break positions, creative versions
Step 2 — Upload activity
Station logs or network data
Step 3 — View reconciliation
A structured campaign view and client-ready outputs are generated
Reconciliation occurs automatically once booking and activity data are uploaded.
CSAAM operates independently of booking and delivery systems, sitting across the reconciliation layer.
INDEPENDENT EVIDENCE (OPTIONAL)
Where additional validation is required, CSAAM supports a selectable Independent Evidence Layer (IEL).
Reconciliation results and independent evidence remain separate reference views.
DESIGNED FOR REAL CAMPAIGNS
CSAAM has been tested across live campaign environments including:
- 40+ radio stations
- thousands of placements
- multiple markets and networks
Operational variation is a normal part of campaign delivery.
Verification exists to make these variations visible, understandable, and easy to reconcile.
READY WHEN YOU ARE
Clear, structured, independent verification — for every campaign.